Lena Strasser

Head of Communications

With B.A.U.M. since 2024

Education and experience

• Studied Fashion and Design Management, specialising in sustainable approaches in fashion and resource-conserving textile production, B.A.
• Guest lecturer for Sustainable Fashion & Communication at the Academy for Fashion and Design (AMD) Munich and the Hong Kong Design Institute
• Consultant for various companies in the field of communication and marketing
• Head of Consulting, advertising agency
• Sustainable Leadership Management (DIHK)

Tasks at B.A.U.M.

• Relevant, data-based and cross-channel sustainability communication
• Strategic brand development
• Communication consulting: Doing good and talking about it the right way - not always easy, but possible.
• Training and development of learning and teaching content in the field of sustainability communication