Development of the regional brand „SooNahe“
Concept and moderation of the development process
B.A.U.M. supported and moderated the development process of the regional brand “Soonahe” and prepared a marketing concept in close cooperation with actors in the area of regional development, agriculture, viniculture, gastronomy, tourism, trade, energy and politics.
![Logo des Projekts Development of the regional brand „SooNahe“](/fileadmin/interface/reference/10_Logo_Projekt_web.png)
Description
The overall aim of the cooperation was to strengthen the rural area, sustain small and medium-sized businesses and promote identification with the region. Furthermore, B.A.U.M. in cooperation with the region’s stakeholder prepared the establishment of a regional marketing organisation.
Services
- Analysis of the status quo
- Realisation of interviews, debates, written consultations, mystery checks, desk research
- Preparation of a marketing concept with guidelines for communication, product, price and distribution politics
- Moderation of workshops
- Elaboration of an overall model for restructuring
- Acquisition of new partners
- Documentation of all events and conversations
- Preparation of the overall concept in form of a decision paper
- Presentation of the results in decision making bodies
- Creation of a control system
- Elaboration of and agreement about the regulations of the new marketing organisation
- Development of potential funding models and first negotiations with potential funding bodies for the development of the regional brand
- Fitness programme for the actors