The EmpCo Directive is coming and (Empowering Consumers for the Green Transition) will soon become part of the German Unfair Competition Act (UWG). It makes greenwashing legally tangible – and demands more transparency and substance from companies in their communication.
For B2C communication, this means:
- In future, general terms such as “climate-neutral”, “sustainable” or “environmentally friendly” will need clear, verifiable content – based on comprehensible data, methods and targets.
- Self-developed seals or pure compensation claims without independent evidence lose their legal validity.
This is not a step backwards, but a real opportunity! Companies that review their green claims now and develop them further in a targeted manner create credibility, legal certainty and strategic strength – both internally and externally.
This is exactly where we at B.A.U.M. Consult provide support:
We translate regulatory requirements such as EmpCo, CSRD etc. into effective, legally compliant communication strategies – professionally sound, target group-oriented and creative.
Our interdisciplinary team of experts in communication, mobility, climate, energy and the environment covers all relevant subject areas. This results in messages that have substance, create trust and hit the nail on the head.
Less hot air, more impact – that’s what the communications team at B.A.U.M. Consult stands for.
